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MS in Marketing Analytics

The Master of Science in Marketing Analytics is a one-year program designed for recent graduates with interest in marketing. It focuses on providing students with an in-depth knowledge of Marketing Analytics and cutting-edge skills needed to position them as leaders in the field of marketing after graduation. Students are required to complete a total of 36 credit units and a cumulative GPA of 3.0 or higher to graduate.

The components of the curriculum are:

Category Required Credits
Core 24
Electives 12
Total 36

Program Pre-requisites

Entering students should have finished courses in Statistics for business analytics, economics (macro and micro) and ethics with a C+ (2.5/4.5) or higher grade at an undergraduate level in a recognized institution. (Syllabi of the same should be submitted). If not, students will have to finish these courses individually using MOOC’s (Massive Open Online Courses: edX, Coursera, Udacity etc.) and pass the test administered at SolBridge upon entry.

MS in Marketing Analytics Curriculum

The concise syllabi are meant to give a general idea of the contents of a course. It should be used for reference purposes only as content of the actual syllabus may be different from the information presented on this page. Enrolled students should refer to the syllabi uploaded in the university's academic system (SAIS) or the syllabus distributed by faculty in class.

Category Core Courses Credits Syllabus
Core Marketing Management 3
Marketing Research 3
Marketing Analytics 3
Applied Regression Analysis 3
Software Tools for Data Analysis 3
Business Communication 3
Marketing Practicum 6
Electives Database Marketing 3
Web Analytics and Intelligence 3
Social Media and Digital Marketing 3
Pricing Analytics 3
Business Analytics 3
Managerial Skills 3