Marketing Management
In the Marketing Management specialization, concepts, theories and hands-on experience are integrated to prepare SolBridge graduates for successful careers in strategic marketing, marketing management, brand management, pricing strategies, services marketing, market research and modeling, as well as advertising and promotion.
Brand Management
This unit provides the students with the skills and knowledge required to develop and execute a successful brand strategy and explains how to build, measure and manage brand equity. The overall aim of this course is to explain what brands are, how they ar ...
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Consumer Behaviour and Decision Making
This course examines the concepts and principles of customer behavior with the goal of understanding how the consumer behavior influences decision making process. The core topics included are customer psychological processes (e.g., motivation, perception, ...
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Customer Relationship Management
Customer Relationship Management (CRM) lies at the heart of marketing and management consulting. It has long been the backbone of industrial, trade, purchasing and services marketing, and the trend in recent years has been to use CRM techniques in dealing ...
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Marketing Communication and Advertising
This course examines the theory and techniques applicable to all the major marketing communication functions: advertising, direct marketing, sales promotions, public relations, and personal selling. It explains how the integrated marketing communications ...
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Marketing Research
This unit provides a rigorous experience in market research methods and frameworks to guide when which technique is most useful. The course is aimed at individuals whose decision-making is enhanced through marketing research, which transforms “data” into ...
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Marketing Strategy
The marketing strategy forms the core of all marketing decisions in the organizations. The course explains how the decision variables (Product, Price, Place and Promotion) interact with one another to achieve customer value. The course provides emphasis o ...
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