Marketing
MKT311 - Marketing Strategy
The marketing strategy forms the core of all marketing decisions in the organizations. The unit explains how the decision variables (Product, Price, Place and Promotion) interact with one another to add desired customer value and propositions. The unit al ...
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MKT401 - Consumer Behavior
The consumer decision making process is unique and is driven by the culture, perception and society. The course presents a comprehensive, systematic, and practical approach for understanding the consumers and society. The course explains how the behavior ...
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MKT403 - Brand Management
The course explains how brands are managed and employed as strategic assets. It covers the management of brand loyalty, brand extensions, extended product lines and assessment of brand strength and equity. Brand development and brand life cycle strategies ...
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MKT408 - Marketing Research
The course provides the students marketing research knowledge and skills with managerial perspectives. The course covers identification of research problems, analysis and reporting. It also enables the students to apply qualitative and quantitative resear ...
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MKT415 - Marketing Communications
The effective and efficient use of marketing communication tools and techniques are requisite to achieve the desired marketing development. The course introduces marketing communication components (advertising, direct marketing, sales promotions, public r ...
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MKT475 - Special Topics in Marketing
This course will explore in-depth a current topic in the marketing field. The topic will be based on student interest and availability of school resources.
