- BBA Program (101)
Brand Management
This unit provides the students with the skills and knowledge required to develop and execute a successful brand strategy and explains how to build, measure and manage brand equity. The overall aim of this course is to explain what brands are, how they ar ...
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BUS100 - Introduction to Business
This introductory course deals with the fundamentals of business principles and concepts. Students will learn the basics of what a business is, how it operates and how it is managed. The course will clarify the various forms of business and business owner ...
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BUS109 - Introduction to Microeconomics
This course is designed to help the students build an understanding of the economics of the market place. In particular, the course focuses on microeconomic principles that demonstrate the role and limitations of both competitive and imperfectly competiti ...
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BUS110 - Introduction to Macroeconomics
This course explores the basic concepts used in macroeconomics, starting with the definitions of national income, including GDP and GNP, and then examining the components of national income, how it is determined, and its limitations as a measure of econom ...
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BUS208 - Basic Statistical Methods and Applications
This course deals with application of statistical and mathematical methods to business problems. Topics include descriptive statistics, elementary probability, random variables and probability distributions, the binomial, Poisson, normal and "t" distribut ...
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BUS211 - People and Organization
This course deals with the essence of what managers do: planning, organizing, controlling and leading. The course is designed to provide the foundational knowledge and skills for managing people and organizations. Students will learn fundamental concepts, ...
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BUS231 - Co-op 1
Cooperative Education is a work-based learning program that helps students bridge the gap between classroom theory and practical work situations. Students are responsible for finding their own work placements, which may be paid or unpaid positions related ...
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BUS232 - Co-op 2
Cooperative Education is a work-based learning program that helps students bridge the gap between classroom theory and practical work situations. Students are responsible for finding their own work placements, which may be paid or unpaid positions related ...
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BUS233 - Co-op 3
Cooperative Education is a work-based learning program that helps students bridge the gap between classroom theory and practical work situations. Students are responsible for finding their own work placements, which may be paid or unpaid positions related ...
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BUS234 - Co-op 4
Cooperative Education is a work-based learning program that helps students bridge the gap between classroom theory and practical work situations. Students are responsible for finding their own work placements, which may be paid or unpaid positions related ...
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BUS308 - Strategic Management
This is the capstone course which integrates the different streams of knowledge acquired by students. The course examines the notions of firm strategy and sustained competitive advantage. The main elements of the course are: the idea of competitive advant ...
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BUS314 - Business Law and Ethics
This course examines how key areas of business law, including contracts, torts, and business organizations, influence the structure of domestic and international business relationships. The following specifics will be covered: Sources of Law, Internation ...
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BUS316 - Advanced Decision Models
This course examines the principles and practice of modeling and analysis of business systems as a support for the decision making activities. At the completion of the subject the student should understand some of the more commonly used computer modeling ...
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BUS320 - Research Seminar A
This course studies both quantitative and qualitative research methods used most frequently by business scholars. Basic knowledge of these methodological approaches is absolutely critical to the comprehension of academic publications, the evaluation of em ...
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BUS321 - Research Seminar B
This course studies the quantitative methods in business. Advanced knowledge of these methodological approaches is absolutely critical to the comprehension of academic publications, the evaluation of empirical studies and the design of own research projec ...
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BUS325 - Operations Management
The purpose of this course is to introduce students to the fundamental concepts and techniques of operations and supply chain management for both service and manufacturing organizations. It will address the role of operations in relation to other function ...
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BUS404 - Ethics and Corporate Social Responsibility
Students will develop an understanding for the importance of ethics in business and the corporate responsibilities that business organizations must assume in business and society. An emphasis will be on contemporary trends in corporate responsibilities wi ...
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BUS435 - Business Plan Development
Building on the analyses, theoretical foundations, and skills of New Venture Creation, student teams will develop business plans based upon a previously developed feasibility study. This course is designed to be very hands-on. The majority of the course l ...
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Business Economics
The objective of this course is to introduce the students to the basic concepts and principles of economics that have direct relevance to business. Aspects of both micro- and macro economic theories are important in business, and so the course is equally ...
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Business Economics
The objective of this course is to introduce the students to the basic concepts and principles of economics that have direct relevance to business. Aspects of both micro- and macro economic theories are important in business, and so the course is equally ...
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